01
Pitches without a plan
Every week brings a new AI product and a confident demo. Without clear goals, it is hard to tell which ones would actually help your customers and your teams.
Camderson Academy · CA-AI-016
Know where AI fits. Build the roadmap to get there.
A practical, self-paced course for owners, executives and everyone who helps shape an AI plan. Start from your goals, find the opportunities in every team with the people who do the work, choose where to invest with honest business cases, set your risk appetite, plan for people, and leave with a prioritized AI roadmap and the measures that show it is working.
About 5 hours · 12 lessons with video · Advanced · No technical background needed · Self-paced · Tools and a live roadmap model you keep · 30-day money-back guarantee
Your people are already using AI. The plan has not caught up.
02
Good ideas, scattered
People in every team have found useful ways to use AI on their own, but nobody can see them all, compare them fairly or decide what comes first.
03
Hope instead of evidence
Business cases rest on a single optimistic number, risks are discussed after launch, and nobody agreed how success would be measured.
Learning outcomes
What you will be able to do
Eight practical outcomes, each practiced in an exercise and checked in the final assessment or the capstone.
- Start an AI strategy from business goals, and explain where today's AI helps and where it falls short.
- Assess your organization's readiness for AI across direction, data, people, processes, technology and governance.
- Find AI opportunities in every team by looking at tasks with the people who do the work.
- Score and prioritize AI use cases with a transparent scorecard and a risk gate.
- Build honest business cases with costs, benefits, ranges and a sourcing choice.
- Set an AI risk appetite and manage roadmap risks, building on an AI use policy and risk register.
- Lead the people side of AI and put in place the operating model and foundations that let AI scale responsibly.
- Sequence a roadmap with success measures and decision gates, and govern it over time.
The Camderson method
Teaching tools that turn AI ideas into a plan your whole organization can follow
The Goals First Map and the Opportunity Lens
Goal and measure · Work in the way · Who does it · Could help · Effort · Errors · Experience · Expansion
Start from what the business needs, then find opportunities task by task with the people who know the work best.
The Use-Case Scorecard and the Honest Business Case
Risk gate first · Value · Feasibility · Readiness · Risk · Cash · Capacity · Strategic · Low, Expected and High
Compare very different ideas fairly, and show every investment as a range, with cash and freed time kept apart.
The AI Risk Appetite Statement and the People Impact Map
We will · With approval · We will not, for now · Tasks that change · Where the time goes · Skills · Support · Voice
Decide how much risk you will take and where, and plan for the people whose work will change.
The Now, Next, Later Roadmap and the Measure Set
Foundations first · Capacity · Decision dates · Outcome · Process · Leading · Balancing · Scale, Adjust or Stop
Put the work in the right order and decide on evidence, not enthusiasm.
Goals first. People always. Evidence every time.
Curriculum
Inside the course
Four modules, 12 lessons with worked examples and video
01
Where AI Fits in Your Business
Start with the business, not the tool, using the Goals First Map; read your readiness with the AI Readiness Scan; and find opportunities in every team with the Opportunity Lens.
02
Choosing Where to Invest
Score and prioritize use cases with the Use-Case Scorecard, build an Honest Business Case with ranges, NPV and payback, and choose to build, buy or partner with the Sourcing Check.
03
Risk, People and Foundations
Set your AI Risk Appetite Statement, lead the people side of AI with the People Impact Map, and build the AI Operating Model and foundations that let good pilots scale.
04
The Roadmap and Measuring Success
Sequence the Now, Next, Later Roadmap, set a Measure Set and Decision Gate for every pilot, and govern the plan with a Review Rhythm and your AI Strategy on a Page.
What is included
Skills, tools and templates you keep and use in your work
- 12 lessons, each with a written lesson, worked examples and figures, and a narrated lesson video, at your own pace
- A running example from Tamberlane Home Services, a fictional family-owned heating, cooling and plumbing company building its first AI roadmap with people from every team
- A fillable Workbook with Try it and Reflect pages for every lesson
- AI Strategy Templates (Word) for every teaching tool, from the Goals First Map to the AI Strategy on a Page, plus a quarterly update and an idea intake form
- An AI Opportunity Workshop Guide with a 60-minute agenda, a premortem and ready-to-adapt messages for your teams
- A Tamberlane AI Roadmap Model with live formulas (use-case scorecard, three business cases with NPV and payback, sensitivity, risk register, people impact, roadmap waves, measures and a strategy page), a solutions version and a reusable template for your own organization
- Quick Reference Cards and the Tamberlane Case Pack
- An optional visual companion PDF with every lesson slide
- Knowledge checks for every module and a 20-question final assessment
- A Prioritized AI Roadmap capstone for your own organization or a fictional design firm, reviewed by a person
- A Camderson Academy Certificate of Completion when you pass the final assessment and the capstone
- Access to the Camderson Academy community
Is this course right for you?
This course is for you if
- You own or lead a business or a team and need to decide where AI fits, what to fund first and how to know it is working
- You help shape your organization's AI plans: a team lead, analyst, or someone in finance, operations, HR, IT, sales, marketing or customer service who sits on a working group, runs a workshop, builds a business case or pilots a tool
- You want a plan your people helped build and can follow, with tools and a roadmap model you can use the week you finish
It is not the right fit if
- You are brand new to AI tools (CA-AI-001 ChatGPT & AI for Business Professionals is the recommended first course)
- You mainly need to write an AI use policy and risk review process (CA-AI-007 Responsible AI Use and Governance at Work covers that, and this course builds on it)
- You want to build automations or agents hands-on (CA-AI-002 AI Automation & Agents for Business covers that)
- You want a recommendation for a specific AI product or vendor (the course names no products and teaches you how to choose)
Your instructor
Meet your instructor
Ruben Tejada
MA, MS, PHR
Managing Partner · Leadership & Organizational Effectiveness
Ruben Tejada is a strategic advisor and organizational leader whose career spans healthcare, public service, human resources, operations, and learning and development. He has advised executives and leaders on leadership development, talent development, employee experience, culture and succession planning, and has led initiatives to strengthen leadership accountability and build workforce capability. That work gives him a practical view of how organizations make change stick with the people who do the work. In this course he helps you build an AI plan that starts from your goals, involves your teams and shows its value with evidence.
About
About Camderson Academy
Camderson Academy is the education division of Camderson Advisory Services. Camderson helps leaders build organizations that work without them in the room. Everything we teach has been used in a real organization first.
Training a team?
We offer group enrollment for leadership teams, AI working groups and whole organizations that want everyone shaping AI plans, in every role and department, to share the same tools for choosing, planning and measuring AI work. Email connect@camderson.com to talk through your group.
Frequently asked questions
Do I need any experience or a previous course?
No technical background is needed. CA-AI-001 ChatGPT & AI for Business Professionals is the recommended first course, because this advanced course assumes you know what generative AI tools can and cannot do. It builds on CA-AI-007 and CA-AI-002 without repeating them.
Who is this course for?
Owners and executives deciding where AI fits, and everyone who helps shape AI plans: team leads, analysts, and people in finance, operations, HR, IT, sales, marketing and customer service. The example is a home services company, and the tools fit offices, clinics, agencies, schools, nonprofits and businesses of every size.
How long do I have access?
Your access does not expire. We review the course every 6 months, and any updates are added for you at no extra cost.
How long does it take?
About 5 hours in total, including the written lessons and their videos, the Try it exercises, the knowledge checks, the final assessment and the capstone. Everything is self-paced.
Do I have to use my own organization for the capstone?
No. You can build your Prioritized AI Roadmap for the fictional Brisewood Design Studio included in the course. If you use your own organization, leave out confidential figures, client names and personal details, and use rounded numbers where needed.
Does the course recommend AI products?
No. It names no AI products, vendors or prices, and teaches you how to compare options, check claims and choose for yourself. Camderson Academy is not affiliated with any AI vendor.
Is the certificate accredited, or does it carry professional credit?
Neither. You receive a Camderson Academy Certificate of Completion after passing the final assessment and the capstone, a roadmap that a person reviews. It is not an academic credential and does not carry continuing education or other professional credit.
Is there a money-back guarantee?
Yes. You are covered by a 30-day money-back guarantee. If the course is not right for you, email connect@camderson.com within 30 days of purchase and we will refund you in full. No questions asked. Your course access ends when the refund is issued.
What tools do I need?
A spreadsheet program that opens .xlsx files (Microsoft Excel, Google Sheets, Apple Numbers or LibreOffice Calc), a word processor that opens .docx files and a PDF reader. All templates and practice files are included as downloads.
Know where AI fits. Build the roadmap to get there.
Self-paced, about 5 hours, with a Workbook, AI Strategy Templates, an AI Opportunity Workshop Guide, Quick Reference Cards and a live AI roadmap model to help you choose, plan and measure AI work with the people who do it.
Backed by our 30-day money-back guarantee.
This course earns a Camderson Academy Certificate of Completion. It is not an academic credential and does not carry continuing education or other professional credit. This course is general education about planning and leading the use of AI in an organization. It does not replace legal, financial, tax, security or employment advice, or your organization's own policies. Camderson Academy is not affiliated with any AI vendor and does not endorse any AI product.