Complimentary first lesson ยท Camderson Academy
See who is in the room when a business buys
Lesson 1.1 of B2B Sales and Account Management: the five buying roles, the three buying situations and a one page map of who is involved.
WHAT YOU WILL LEARN
- ◆Five buying roles, each with a simple example
- ◆Three buying situations and what each one calls for
- ◆The Buying Center Map: a one page way to see who is involved
Complimentary. No card needed. Enter your email once and you are in.
About the course
B2B Sales and Account Management
Lesson 1.1 is a lesson from a three-module, self-paced course from Camderson Advisory, for people in every role and team. Your complimentary access also includes the complimentary first lesson from every other Camderson Academy course.
This course is general education about selling to businesses and growing business accounts. It is not legal, financial, tax, accounting or contract advice, and it does not replace your organization's policies, your finance and legal contacts, or the advice of qualified professionals. Examples and numbers are fictional or illustrative.