Complimentary first lesson ยท Camderson Academy
Draw a map of where you stand
Lesson 2.1 of Brand Strategy and Positioning: a simple picture of how customers see you and your alternatives.
WHAT YOU WILL LEARN
- ◆Two attributes and five to ten offerings
- ◆What the textbook says about gaps and cautions
- ◆The Perceptual Map Sheet: a one page way to start
Complimentary. No card needed. Enter your email once and you are in.
About the course
Brand Strategy and Positioning
Lesson 2.1 is a lesson from a three-module, self-paced course from Camderson Advisory, for people in every role and team. Your complimentary access also includes the complimentary first lesson from every other Camderson Academy course.
This course is general education about brand strategy and positioning. It is not legal, trademark, advertising, financial or marketing-agency advice, and it does not promise any particular result. Examples and organizations are fictional or illustrative.