01
One email for everyone
The same weekly message goes to new subscribers, loyal customers and business buyers, so it fits almost no one and few people act on it.
Camderson Academy · CA-MS-004
Send email people welcome, with sequences that help them buy.
A practical, self-paced course for everyone who sends email to customers, members or prospects, in every role and department. Build a list on permission, reach the inbox, send each group the email that fits, plan welcome, nurture and follow-up sequences, write honestly and test fairly, all within consent and anti-spam rules.
About 4 hours · 9 lessons with video · Intermediate · Self-paced · Tools and templates you keep · 30-day money-back guarantee
Email is the channel you own. Most programs leave its value on the table.
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Good emails in spam
Missing authentication, hard-to-find unsubscribe links and addresses nobody remembers giving all push email toward the spam folder, order confirmations included.
03
No sequences, no learning
Nothing reaches people at the moments they are most ready, and decisions rest on open rates that privacy features have made unreliable.
Learning outcomes
What you will be able to do
Six practical outcomes, each practiced in an exercise and checked in the final assessment or the capstone.
- Map an email program to business goals, with each stream's job, trigger, owner, message type and the measures that matter.
- Build and keep a list with permission, applying CAN-SPAM, consent rules in other countries such as Canada and the United Kingdom, and privacy basics.
- Meet Gmail, Yahoo and Outlook.com sender requirements and protect deliverability with SPF, DKIM and DMARC, one-click unsubscribe and list hygiene.
- Segment a list with honest signals and plan welcome, nurture, cart, after-purchase and win-back sequences that help people buy.
- Write emails that convert honestly and accessibly, with one clear job, a truthful subject line and no false urgency.
- Test and measure fairly, read results with the right cautions and plan the next improvements.
The Camderson method
Teaching tools for email you can use tomorrow
The Consent Ledger and the Inbox Readiness Check
Source · Evidence · Keep, ask once or remove · SPF · DKIM · DMARC · One-click unsubscribe · Complaint rate
Know how everyone on your list joined, then prove your email really comes from you and make leaving easy, so your messages reach the inbox.
The Segment Grid and the Sequence Blueprint
Honest signals · What each group gets · Day · Job · One main action · Help given · Exit rule
Send each group the email that fits, and plan sequences that help before they sell and stop the moment they no longer fit.
The Conversion Draft Check
One job · True subject · Useful preview · Point first · Readable · Honest · Required parts
Seven questions before any important send, so every email is clear, accessible and truthful, with real dates instead of fake urgency.
The Fair Test Card and the Email Scorecard
Random split · One change · Measure chosen in advance · p-value · List health · Revenue per 1,000 · Complaint lines
Test calmly, read results with the right cautions and track the few numbers that show whether your program is working.
Ask first. Help first. Test fairly.
Curriculum
Inside the course
Three modules, 9 lessons with worked examples and video
01
Permission, Rules and the Inbox
What converting really means and the Email Program Map, consent and the law with a Consent Ledger (CAN-SPAM, Canada, the United Kingdom and privacy basics), and reaching the inbox with authentication, bulk sender rules and the Inbox Readiness Check.
02
Sequences That Nurture and Sell
Segments built from honest signals with the Segment Grid, welcome and nurture sequences planned with the Sequence Blueprint, and cart, after-purchase and win-back sequences with the Trigger Sequence Planner.
03
Write, Test and Improve
Writing emails that convert honestly with the Conversion Draft Check, fair A/B tests with the Fair Test Card, and an Email Scorecard with a 90-day improvement plan.
What is included
Skills, tools and templates you keep and use with every send
- 9 lessons, each with a written lesson, worked examples and figures, and a narrated lesson video, at your own pace
- A running example from Wickmore Paper Goods, a fictional family-owned stationery company that moves from one weekly blast to a clean list and sequences that help customers buy
- A fillable Workbook with Try it and Reflect pages for every lesson
- Email Sequence and Compliance Templates (Word) for every tool, from the Email Program Map and Consent Ledger to the Sequence Blueprint and Fair Test Card, plus sample welcome, re-permission, cart, review and win-back emails to adapt
- An Email Program Tracker spreadsheet template with live formulas for your baseline, consent ledger, sequence results, A/B tests with p-values and a monthly scorecard, plus a practice tracker with solutions
- Quick Reference Cards and the Wickmore Case Pack
- An optional visual companion PDF with every lesson slide, plus a dated list of every source used, with links
- Knowledge checks for every module and a 20-question final assessment
- An Email Program Plan with Two Sequences capstone for a real organization or a fictional climbing gym, reviewed by a person
- A Camderson Academy Certificate of Completion when you pass the final assessment and the capstone
- Access to the Camderson Academy community
Is this course right for you?
This course is for you if
- You write, plan or send email to customers, members, donors or prospects, in any role or department: owners and marketers, sales, customer care, operations, web and IT, finance, recruiting or a nonprofit team
- Your list grew without a plan, your emails sometimes land in spam, or you are not sure what the rules allow
- You want welcome, nurture and follow-up sequences that help people buy, and a simple way to test and measure them
It is not the right fit if
- You are brand new to marketing and want the whole plan across website, search, email and social first (CA-MS-003 Digital Marketing for Small Businesses covers that, including email basics)
- You want training on one specific email platform's buttons and settings (this course works with any platform)
- You need legal advice on a specific email law, contract or list (the course points you to the official sources and a qualified legal adviser)
Your instructor
Meet your instructor
Ruben Tejada
MA, MS, PHR
Managing Partner · Leadership & Organizational Effectiveness
Ruben Tejada is a strategic advisor and organizational leader whose career spans healthcare, public service, human resources, operations, and learning and development. He has advised executives and leaders on leadership development, talent development, employee experience, culture and succession planning, and has led initiatives to strengthen leadership accountability and build workforce capability. That work gives him a practical view of how clear, honest communication builds trust with the people an organization serves. In this course he helps you build an email program people welcome, with sequences that help customers buy.
About
About Camderson Academy
Camderson Academy is the education division of Camderson Advisory Services. Camderson helps leaders build organizations that work without them in the room. Everything we teach has been used in a real organization first.
Training a team?
We offer group enrollment for teams and whole organizations that want everyone who sends email, in every role and department, to share the same rules, tools and language. Email connect@camderson.com to talk through your group.
Frequently asked questions
Do I need any experience or a previous course?
This is an intermediate course for people who already send some email. The email basics in CA-MS-003 Digital Marketing for Small Businesses are helpful but not required, and every tool works whether you send one newsletter a month or run a dozen sequences.
Who is this course for?
Everyone who writes, plans or sends email to customers, members, donors or prospects, in every role and every department. The examples come from a stationery company with marketing, customer care, corporate sales, operations and web teams, and the tools fit shops, clinics, software companies, nonprofits, schools and organizations of any size.
How long do I have access?
Your access does not expire. Email rules and mailbox provider requirements change often, so we review this course regularly, and any updates are added for you at no extra cost.
How long does it take?
About 4 hours in total, including the written lessons and their videos, the Try it exercises, the knowledge checks, the final assessment and the capstone. Everything is self-paced, and most exercises use your own email program.
Do I have to use my own email program for the capstone?
No. You can build your Email Program Plan for the fictional Wexcombe Climbing Gym using the brief included. If you use a real organization, use counts and roles and leave out subscribers' names, email addresses and other personal details.
Is this legal advice?
No. This course is general education about email marketing. It is not legal advice. Email, consent and privacy laws and mailbox provider rules change often and vary by country, state and business, so check the official sources named in each lesson and talk with a qualified legal adviser before you rely on a rule, email people in another country, or change how you collect and use personal information.
Is the certificate accredited, or does it carry professional credit?
Neither. You receive a Camderson Academy Certificate of Completion after passing the final assessment and the capstone, an email program plan that a person reviews. It is not an academic credential and does not carry continuing education, continuing professional education (CPE) or other professional credit.
Is there a money-back guarantee?
Yes. You are covered by a 30-day money-back guarantee. If the course is not right for you, email connect@camderson.com within 30 days of purchase and we will refund you in full. No questions asked. Your course access ends when the refund is issued.
What tools do I need?
A spreadsheet program that opens .xlsx files (Microsoft Excel, Google Sheets, Apple Numbers or LibreOffice Calc), a word processor that opens .docx files and a PDF reader. Access to your own email platform helps, but the course does not require any particular one.
Ask first. Help first. Test fairly.
Self-paced, about 4 hours, with a Workbook, Email Sequence and Compliance Templates, an Email Program Tracker spreadsheet and Quick Reference Cards to help you build a list on permission, reach the inbox, plan sequences that help people buy and measure what works.
Backed by our 30-day money-back guarantee.
This course earns a Camderson Academy Certificate of Completion. It is not an academic credential and does not carry continuing education, continuing professional education (CPE) or other professional credit. This course is general education about email marketing. It is not legal advice. Email, consent and privacy laws and mailbox provider rules change often and vary by country, state and business, so check the official sources named in each lesson and talk with a qualified legal adviser before you rely on a rule, email people in another country, or change how you collect and use personal information.