Camderson Academy · CA-BE-003

Price with confidence. Know your numbers and explain them clearly.

A practical, self-paced course for everyone who sets prices, writes quotes or talks with customers about price. Learn what each sale really costs and earns, how to set a price from costs, market evidence and customer value, how to design packages and tiers, how to keep discounts purposeful, and how to raise prices with a plan your customers understand.

Enroll for $129

Or 3 monthly payments of $46

Try Lesson 1 complimentary

About 4 hours · 9 lessons with video · Intermediate · No finance background needed · Self-paced · A live pricing workbook you keep · 30-day money-back guarantee

Small Business Pricing Strategy course cover

Most businesses price on habit. Small changes make a big difference.

Prices drift away from costs

Ingredients, materials, wages and fees rise a little at a time, and a price that was right three years ago quietly stops paying its way.

Many hands touch price

Quotes, comps, waived fees, promo codes and volume breaks are decided by different people with no shared method, so margin leaks out one kind gesture at a time.

Raising prices feels risky

Without a way to test a change and explain it, many teams wait too long, then make one big jump that is harder for customers to accept.

Learning outcomes

What you will be able to do

Six practical outcomes, each practiced in an exercise and checked in the final assessment or the capstone.

Explain how price drives profit, map every role that touches price, and calculate unit cost, contribution, margin and markup.
Calculate break-even and use the Same-Profit Volume Test to see how much volume a price change needs.
Set a cost-based price floor and read competitor prices honestly and legally.
Estimate customer value and choose a price inside a corridor from the full-cost floor to the value ceiling.
Design packages and tiers for real customer needs and set discount guardrails that protect margin and keep sale prices honest.
Plan, test, communicate and monitor a price change.

The Camderson method

Clear tools that turn pricing into a skill the whole team shares

The Unit Cost Build and the Same-Profit Volume Test

Materials · Supplies · Labor minutes · Waste · Fees · Contribution · Margin · Markup · Break-even

Know what every sale costs and earns, and see in one minute how much volume a discount or an increase really needs.

The Price Floor Worksheet, the Comparable Offer Grid and the Price Corridor

Variable floor · Full-cost floor · Public, dated prices · Like-for-like · Customer value · Ceiling

Set prices from three kinds of evidence: your costs, the market and what your offer is worth to the customer.

The Tier Builder and Discount Guardrails

Who it is for · What is included · Clears the floor · Purpose · Limit · Approver · Record · Review date

Build packages for real customer needs, and keep every discount purposeful, recorded and honest.

The Price Change Plan and the Clear Notice

Evidence · Cushion · Small test · Notice · What · When · Why · What stays the same · Who to talk to

Change prices with a plan, and give customers a clear, respectful explanation everyone on the team can share.

Know your numbers. Price on evidence. Explain it clearly.

Curriculum

Inside the course

Three modules, 9 lessons with worked examples and video

Know Your Numbers

See how small price changes move profit and map who touches price, build the full cost of one unit with contribution, margin and markup, and test break-even and the Same-Profit Volume Test.

Setting the Price

Set a cost-based floor with the Price Floor Worksheet, read competitor prices honestly and legally with the Comparable Offer Grid, and price on customer value inside the Price Corridor.

Packages, Discounts and Price Changes

Design tiers with the Tier Builder, audit discounts and set Discount Guardrails, and plan, test and explain a price change with the Price Change Plan and the Clear Notice.

What is included

Skills, tools and templates you keep and use in your work

9 lessons, each with a written lesson, worked examples and figures, and a narrated lesson video, at your own pace
A running example from Brindlemoor Bakehouse, a fictional bakery and cafe with catering and wholesale, where the whole team learns to price with confidence
A fillable Workbook with Try it and Reflect pages for every lesson
Pricing Toolkit Templates (Word) for every teaching tool, plus a sample one-page pricing policy to adapt
A Brindlemoor Pricing Workbook with live formulas (profit levers, unit costs, break-even, price floor, market grid, value corridor, tiers, discounts and price changes), a solutions version and a reusable template for your own business
Quick Reference Cards and the Brindlemoor Case Pack
An optional visual companion PDF with every lesson slide
Knowledge checks for every module and a 20-question final assessment
A pricing plan capstone for one offer in your own business or a fictional mobile grooming business, reviewed by a person
A Camderson Academy Certificate of Completion when you pass the final assessment and the capstone
Access to the Camderson Academy community

Is this course right for you?

This course is for you if

You set prices, write quotes, approve discounts or talk with customers about price, in any role: owner or manager, sales or account management, front counter or front desk, customer service, catering, project or event coordination, marketing, bookkeeping or finance
You are unsure whether your prices are right and want a clear, evidence-based way to decide
You want your whole team to share the same simple methods and words for pricing

It is not the right fit if

You are pricing an idea for the very first time and have not yet tested it with customers (CA-BE-001 Starting a Business covers a first price)
You need financial statements, cash flow forecasts or a lender-ready plan (CA-BE-002 and CA-FA-004 cover those)
You want a recommendation for pricing software or a specific vendor (the course names none and works in any spreadsheet)
You need legal, tax or accounting advice about a specific situation (talk with an attorney, a CPA or an SBDC or SCORE adviser)

Your instructors

Taught by Camderson Advisory

Camderson Advisory Services

Leadership & Organizational Effectiveness

Camderson Advisory brings experience across healthcare, public service, human resources, operations, and learning and development, and has owned and run small businesses. The team has built and facilitated workplace trainings for hundreds of employees and leaders, and knows that good decisions stick when the whole team understands them. In this course you and your team learn to set fair, healthy prices and explain them with confidence.

About

About Camderson Academy

Camderson Academy is the education division of Camderson Advisory Services. Camderson helps leaders build organizations that work without them in the room. Everything we teach has been used in a real organization first.

Training a team?

We offer group enrollment for teams and whole organizations that want everyone who quotes, sells, serves or invoices to share the same pricing methods and language. Email connect@camderson.com to talk through your group.

Frequently asked questions

Do I need any experience or a previous course?

No. There is no prerequisite and no finance background is needed. If you can use a spreadsheet and you set, quote or discuss prices in your work, you are ready.

Who is this course for?

Everyone who touches pricing, quotes or customers: owners and managers, salespeople and account managers, counter and front-desk staff, customer service, catering and project coordinators, marketing and online orders, bookkeepers and finance. The example is a bakery and cafe, and the methods fit service firms, retailers, trades, clinics, agencies and nonprofits that charge for programs.

How long do I have access?

Your access does not expire. We review the course every year, and any updates are added for you at no extra cost.

How long does it take?

About 4 hours in total, including the written lessons and their videos, the Try it exercises, the knowledge checks, the final assessment and the capstone. Everything is self-paced.

Do I have to use my own business for the capstone?

No. You can build your pricing plan for the fictional Tallowbrook Mobile Pet Grooming included in the course. If you use your own business, you can use rounded figures and leave out customer names and private contract terms.

Does the course recommend software or give legal or tax advice?

No. It names no pricing software or vendors and works in any spreadsheet. It is general education, not legal, tax or accounting advice, and it points you to official sources such as the SBA and the FTC and to advisers at SCORE and Small Business Development Centers.

Is the certificate accredited, or does it carry professional credit?

Neither. You receive a Camderson Academy Certificate of Completion after passing the final assessment and the capstone, a pricing plan that a person reviews. It is not an academic credential, is not accredited and does not carry continuing education or other professional credit.

Is there a money-back guarantee?

Yes. You are covered by a 30-day money-back guarantee. If the course is not right for you, email connect@camderson.com within 30 days of purchase and we will refund you in full. No questions asked. Your course access ends when the refund is issued.

What tools do I need?

A spreadsheet program that opens .xlsx files (Microsoft Excel, Google Sheets, Apple Numbers or LibreOffice Calc), a word processor that opens .docx files and a PDF reader. All templates and practice files are included as downloads.