01
Selling feels pushy
Many people who are good at their work dread selling, because the only sales methods they have seen rely on pressure, scripts and tricks.
Camderson Academy · CA-MS-001
Win new customers with a process you can repeat.
A practical, self-paced course for business owners, new salespeople and professionals who now need to sell. Know who to pursue, reach them with relevant outreach, run discovery calls that uncover real needs, handle objections without pressure and manage a simple pipeline every week.
About 6 hours · 20 lessons with video · Beginner · Self-paced · Certificate of completion · 30-day money-back guarantee
Most small businesses grow by word of mouth, until it slows down.
02
Pleasant meetings, no next step
Friendly calls end with "let's stay in touch," proposals go quiet, and deals sit in the pipeline long after the buyer has moved on.
03
Busy months, then an empty pipeline
When work is busy, prospecting stops. A month or two later the pipeline is thin and it is hard to know what to do first.
Learning outcomes
What you will be able to do
Eight practical outcomes, each practiced in an exercise and checked in the final assessment or the capstone.
- Explain customer-centered selling, how buying has changed, and the stages of a repeatable sales process.
- Use ethical persuasion and honest claims, and recognize manipulative tactics to avoid.
- Define an ideal customer profile, map how your customers buy, and write a value message for them.
- Build a targeted prospect list and a relevant outreach sequence that follows general U.S. rules for email, calls and texts.
- Qualify prospects and run discovery conversations with strong questions and active listening.
- Present a solution and a proposal tied to what you learned, and respond to objections and indecision without pressure.
- Ask for commitment, close with a clear written agreement, hand off well and earn retention, referrals and honest reviews.
- Manage a pipeline with stage exit criteria, turn a revenue goal into weekly activity targets, and run a weekly sales rhythm from a one-page Sales Playbook.
The Camderson method
Four teaching tools for selling without pressure
The Five P Qualifier
Profile · Problem · Priority · People · Path
Score each part 0, 1 or 2 after every conversation. A total of 7 to 10 says pursue, 4 to 6 says learn more, and 0 to 3 says let go politely. The lowest score tells you what to learn next.
The Discovery Call Map
Open · Explore · Confirm · Advance
A simple shape for a discovery call: set the purpose, explore with situation, problem, implication and need-payoff questions, confirm in the buyer's words, and end with a dated next step.
The Four-Step Objection Response
Listen · Clarify · Respond · Check
Let the buyer finish, ask what is behind the concern, answer the real concern with facts or options, and check that it is answered. The first objection is often not the real one.
Activity Math
Goal · Conversion rates · Selling weeks · Weekly targets
Work backward from a revenue goal, using your own conversion rates, to the handful of conversations and discovery meetings you need each week. Then protect that time in your calendar.
Help the buyer decide.
Curriculum
Inside the course
Seven modules, 20 lessons with worked examples and video
01
Selling as a Repeatable Process
What customer-centered selling means today, how buyers research and decide, the stages from stranger to customer, advances versus continuations, and ethical persuasion that earns trust.
02
Know Who You Are Selling To
An ideal customer profile built from your best customers, triggers and poor-fit signs, how buying groups decide, and a value message with a problem, an outcome, proof and a difference.
03
Find and Reach Prospects
A tiered prospect list from referrals, partners and public sources, a short and relevant outreach sequence with a stop rule, and the general U.S. rules for email, calls and texts.
04
Qualify and Discover
The Five P Qualifier to decide who to pursue and who to let go, the Discovery Call Map with situation, problem, implication and need-payoff questions, and active listening.
05
Propose and Handle Concerns
A one-page proposal tied to the buyer's own words, objections handled with Listen, Clarify, Respond, Check, and practical help for a customer who cannot decide.
06
Win and Keep the Customer
Asking clearly for commitment, written agreements and mutual action plans, consumer cooling-off basics, a clean handoff, the first 90 days, referrals and honest reviews.
07
Manage Your Pipeline and Your Week
Pipeline stages defined by buyer actions, Activity Math from a revenue goal to weekly targets, a weekly sales rhythm and your one-page Sales Playbook.
What is included
Everything you need to build a repeatable sales process
- 20 lessons, each with a written lesson, worked examples and diagrams, and a narrated lesson video, at your own pace on any device
- A fillable workbook with a Try it exercise and reflection page for every lesson
- An ICP worksheet: best-customer analysis, the Ideal Customer Profile Card, a buying group map and the Five P Qualifier scoring sheet
- A discovery call guide with an opening script, a question bank by type, listening prompts, a summary template and a note-taking sheet
- Editable outreach templates and the Outreach Sequence Planner, each message with the required email elements
- An outreach rules checklist for email, calls and texts with the official FTC, FCC and eCFR sources and a checked-on date
- Objection handling cards for price, timing, switching risk, approval and the other concerns you hear most
- A pipeline tracker spreadsheet with stage exit criteria, an opportunity list, a weekly activity log and Activity Math
- The Tidewell Practice Pack, from a fictional commercial cleaning company: a prospect list, discovery notes, a proposal, objection emails, a mutual action plan and a pipeline snapshot, so you can practice every step even if you are not selling right now
- A Sales Playbook template and an optional visual companion PDF
- Knowledge checks for every module and a 20-question final assessment
- The One-Page Sales Playbook, an applied capstone reviewed by a person
- A Camderson Academy Certificate of Completion when you pass the final assessment and the capstone
- Access to the Camderson Academy community
Is this course right for you?
This course is for you if
- You own or run a small business and you are the one who has to bring in new customers
- You are new to a sales, business development or account role, or you are a professional who now needs to sell
- Your new business has come from referrals and inbound calls, and you want a steady, repeatable way to win more without being pushy
It is not the right fit if
- You have not yet tested a business idea or won a first customer (CA-BE-001 Starting a Business: From Idea to First Customer covers that first)
- You manage complex, multi-year enterprise deals or large existing accounts (CA-MS-009 B2B Sales and Account Management builds on this course)
- You want legal advice on telemarketing, texting or consumer sales rules for your situation (this course is general education and shows you when to ask a licensed attorney)
Your instructor
Meet your instructor
Ruben Tejada
MA, MS, PHR
Managing Partner · Leadership & Organizational Effectiveness
Ruben Tejada is a strategic advisor and organizational leader whose career spans healthcare, public service, human resources, operations, and learning and development. He has advised executives and leaders on leadership development, talent development, employee experience, culture and succession planning, and has led initiatives to strengthen leadership accountability and build workforce capability. That work gives him a practical view of how trust is earned and how good processes help people do their best work. In this course he helps you find the right customers, have better sales conversations and build a weekly process you can keep running.
About
About Camderson Academy
Camderson Academy is the education division of Camderson Advisory Services. Camderson helps leaders build organizations that work without them in the room. Everything we teach has been used in a real organization first.
Training a team?
We offer group enrollment for small business teams, sales and account teams, and professional services firms that want everyone to share one customer-centered sales process. Email connect@camderson.com to talk through your team.
Frequently asked questions
Do I need to be selling right now to take this course?
No. If you sell today, every exercise applies to your own customers. If you do not, the fictional Tidewell Practice Pack gives you a complete case to work through every exercise and the capstone.
Is this course about high-pressure sales tactics?
No. Selling is taught as helping a buyer make a good decision. The course avoids false urgency, invented scarcity, fake social proof and pressure closes, and shows you honest ways to handle price, objections and indecision.
How long do I have access?
Your access does not expire. We review the course regularly, and any updates are added for you at no extra cost.
How long does it take?
About 6 hours in total, including the written lessons and their videos, the exercises, the knowledge checks, the final assessment and the capstone. Everything is self-paced.
Is the outreach rules lesson legal advice?
No. Lesson 3.3 and the outreach rules checklist are general education about U.S. rules for email, calls and texts, based on FTC, FCC and eCFR sources checked on October 21, 2026. States can add their own requirements. The lessons point you to the official sources and suggest when to ask a licensed attorney about your situation.
Is the certificate accredited?
No. You receive a Camderson Academy Certificate of Completion after passing the final assessment and the capstone, a One-Page Sales Playbook that a person reviews. It is not an academic credential and does not carry continuing education or other professional credit.
Is there a money-back guarantee?
Yes. You are covered by a 30-day money-back guarantee. If the course is not right for you, email connect@camderson.com within 30 days of purchase and we will refund you in full. No questions asked. Your course access ends when the refund is issued.
What tools do I need?
No special tools. Your email, your calendar and a spreadsheet or your CRM are enough. The workbook, worksheet, guide, templates, cards, checklist and tracker are included.
Find the right customers, and win them honestly.
Self-paced, about 6 hours, with every worksheet, guide, template, card, checklist and tracker you need to define your ideal customer, reach prospects, run discovery, handle objections, close well and manage your pipeline.
Backed by our 30-day money-back guarantee.
This course earns a Camderson Academy Certificate of Completion. It is not an academic credential and does not carry continuing education or other professional credit. This course is general sales education. Its notes on U.S. email, call, text and consumer sales rules are general education, not legal advice; states can add their own rules, and the course shows you when to check the official source and ask a licensed attorney.