01
Understand how search works
Know how pages are found, stored and shown, and what to check first when one is missing.
Camderson Academy · CA-MS-006
Help the right people find your website.
A practical, self-paced course for anyone who looks after a business website. Learn how search works, write pages people find useful, tidy the technical basics, keep your local listing honest and build a simple routine to measure what helps.
About 5 hours · 12 lessons · Intermediate · No coding required · Self-paced · Tools you keep
Be found by people who are already looking for you.
02
Pages people find useful
Clear titles, helpful content and honest details serve visitors and search engines together.
03
A steady, honest routine
Small monthly changes, a change log and simple rules keep your site healthy over time.
Learning outcomes
What you will be able to do
Practical outcomes, each practiced in an exercise and checked in the final assessment or the capstone.
- Explain how search engines find, store and show pages.
- Match customer questions and intent to the pages that should answer them.
- Write helpful pages with clear titles, descriptions, headings, links and images.
- Check crawling, mobile experience and structured data basics.
- Keep a local listing accurate and recognize the practices that published spam policies describe.
- Run a simple monthly routine that measures results and changes one thing at a time.
Your toolkit
Simple tools for every page
Search Check
List · Check · Links · Fix
See whether key pages can be found.
Keyword Map
Collect · Intent · Phrase · Page
Match customer words to pages.
SEO Baseline
Goal · Results · Search numbers · Review
Know where you start.
Page Brief
Visitor · Answer · Details · Author · Next step
Plan a helpful page.
Snippet Sheet
List · Rewrite · Describe · Re-check
Clear titles and descriptions.
Link and Image Check
Links · Pages linked · Alt text · Addresses
Descriptive links and images.
Crawl Checklist
Found · Sitemap · Private · Remove
Findable and protected pages.
Mobile and Speed Check
Open · Compare · Note · Fix
A phone test of key pages.
Markup Plan
Facts · Type · Test · Record
Honest structured data.
Local Listing Check
Search · Check · Match · Monthly
Accurate listing details.
Rules Check
Read · Audit · Rules · Vendors
Avoid shortcuts and vet vendors.
SEO Routine
Dates · Log · Compare · Share
A monthly rhythm and a log.
Check. Map. Write. Fix. Measure.
Curriculum
Inside the course
4 modules, 12 lessons with worked examples
01
How Search Works
Understand the stages of search, your searchers and your starting point.
02
Pages People Find Useful
Write helpful pages with clear titles, links and images.
03
Technical Basics
Make pages reachable, mobile friendly and honestly described.
04
Local, Rules and Routine
Keep your listing accurate, avoid shortcuts and keep a steady routine.
What is included
Skills, tools and templates you keep and use in your work
- 12 lessons, each with a written lesson, worked examples and figures, at your own pace
- A short stand-alone example in every lesson, drawn from many kinds of workplaces
- A fillable Workbook with Try it and Reflect pages for every lesson
- SEO Templates (Word) for every teaching tool
- A practice tracker with live formulas, a solutions version and a reusable template
- Quick Reference Cards and the Practice Examples
- An optional visual companion PDF with every lesson figure
- Knowledge checks for every module and a 20-question final assessment
- A capstone you can build for your own team or from practice scenarios, with a rubric you use to check your own work
- Access to the Camderson Academy community
- A Camderson Academy Certificate of Completion when you pass the final assessment and the capstone
Is this course right for you?
This course is for you if
- You manage or influence a business website
- You want more of the right visitors without shortcuts
- You want a simple routine you can keep up
It is not the right fit if
- You need advanced technical SEO or developer training
- You want promised top rankings or paid advertising
- You want a course to tell you what the law requires where you live
- You need training on one specific website tool
Your instructor
Meet your instructor
Taught by Camderson Advisory
A consulting firm for practical workplace skills
Your instructor is Camderson Advisory, a consulting firm that helps organizations build practical skills for the people who do the work. In this course, your instructor helps you make your website easier to find and more useful to the people who visit it.
About
About Camderson Academy
Camderson Academy is the education division of Camderson Advisory Services. Camderson helps leaders build organizations that work without them in the room. Everything we teach has been used in a real organization first.
Training a team?
We offer group enrollment for teams and whole organizations that want everyone, in every role and department, to build the same skills. Email connect@camderson.com to talk through your group.
Frequently asked questions
Do I need any experience or a previous course?
No. There is no prerequisite and no coding is needed. If you look after a business website, you are ready.
Who is this course for?
Small business owners, marketers and team members in any department. The examples come from many kinds of workplaces, and the methods fit shops, clinics, schools, nonprofits and service businesses of every size.
How long do I have access?
Your access does not expire. We review the course on a regular cycle, and any updates are added for you at no extra cost.
How long does it take?
About 5 hours in total, including the written lessons, the Try it exercises, the knowledge checks, the final assessment and the capstone. Everything is self-paced.
Questions about your purchase?
Email support through academy.camderson.com.
What tools do I need?
A spreadsheet program that opens .xlsx files (Microsoft Excel, Google Sheets, Apple Numbers or LibreOffice Calc), a word processor that opens .docx files and a PDF reader. All templates and practice files are included as downloads.
Do I have to use my own website for the capstone?
No. You can build your plan for the practice scenarios in the Capstone Practice Brief included in the course. If you use your own website, use rounded numbers and leave out passwords and anything confidential.
Does the course recommend products or give professional advice?
No. It works with any website platform and names no product as the one to use. It explains the public guidance of search engines, mainly one company's documentation, and promises no particular ranking. Camderson Academy is not affiliated with any search engine or vendor. It is general education, not legal, tax, financial or professional advice. Laws and rules vary by state and country and they change, so before you act on a real situation, talk with your own attorney or qualified professional. Where a lesson names a source, it says what the source said on the date we read it.
What does the certificate confirm?
You receive a Camderson Academy Certificate of Completion after passing the final assessment and completing the capstone. This certificate confirms completion of a Camderson Academy course.
How was this course written and checked?
This course was written and edited by Camderson Advisory. Sources are listed with the date each was read. Where a source could not be opened on that date, the Sources page says so. This course teaches skills for everyday work. It is not legal, tax, financial, medical or professional advice. Laws and rules vary by place and change over time, so talk with your own attorney or qualified professional about your situation. Last updated: November 2026. Next planned review: November 2027.
Help the right people find your website.
Self-paced, about 5 hours, with a Workbook, templates, Quick Reference Cards and a practice tracker.
This course earns a Camderson Academy Certificate of Completion. This certificate confirms completion of a Camderson Academy course. This course is general education about improving how a business website appears in search results. It is not legal, advertising, tax, financial or technical-security advice, and no one can promise a particular ranking or amount of traffic. Search engines change their systems and guidance often, and this course uses the publicly documented guidance of one search company as its main example because it is detailed and openly published, while other search engines publish their own. Where a lesson names a source, it says what the source said on the date we read it. Open the source yourself before you rely on it. Laws and rules vary by state and country and they change, and what is true for one business or place may not be true for yours. Before you act on a real situation, talk with your own attorney or qualified professional. Examples and numbers are illustrative. Camderson Academy is not affiliated with any search engine, website builder or software vendor and does not endorse any product.